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May 15, 2009
P&G's Lafley: Look to the meaningful outside.
A.G. Lafley, chairman of Cincinnati-based Procter & Gamble, writes about "What Only the CEO Can Do" in this month's Harvard Business Review. Here's an excerpt, in which Lafley quotes the late Peter Drucker (1909-2005), in comments the consultant-writer made in 2004:
"Inside there are only costs. Results are only on the outside."
The CEO alone experiences the meaningful outside at an enterprise level and is responsible for understanding it, interpreting it, advocating for it, and presenting it so that the company can respond in a way that enables sustainable sales, profit, and total shareholder return growth.
Posted by Holden Oliver (Kitzbühel Desk) at May 15, 2009 10:59 AM