« Barham, Kent | Main | Saint-Denis »
July 27, 2009
Start trying to change the way clients think about lawyers.
The work of a bricklayer goes to the blue.
The knack of a mason outlasts a moon.
The hands of a plasterer hold a room together.
The land of a farmer wishes him back again.--Carl Sandburg (1878-1967), author, editor, poet, Pulitzer winner.
Hearse horses, too. And by clients we mean all clients. It's summer: a season to step back from the canvas and a time, if you will, for simple tool sharpening. (We at WAC? ourselves are simple tools, if nothing else.) Bone up on your fundamentals, maybe. Your techniques. Do you need some new ideas? How does your firm do its work these days? Do you get things right? What do you teach associates?
Now step back further. What of this Lawyering Thing? Clients? What is it you really do for them? You serve, right? You mix your products and services with an overall experience that makes you unique, right? Or are you and yours indistinguishable from the rest of the generic "law cattle" out there? Is your firm really different?
Visit our world-famous, annoying, counter-intuitive but dead-on accurate 12 Rules of Client Service. See "Rule Four: Deliver legal services that change the way clients think about lawyers".
Carl August Sandburg: "The lawyers, Bob, know too much..."
Posted by Rob Bodine at July 27, 2009 01:57 AM