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October 01, 2009

Distinguish your law firm--if you can.

It's not about the lawyers anymore. No one cares you're a lawyer. Not an impressive club. A big so-what. In America, they made it easy to become a lawyer. Some day, everyone, including your waitress in Richmond, Kentucky, will be a lawyer. So get going. Distinguish your firm by serving clients. And get higher standards.

Secret: You do that by surprising clients you already have. But most of you can't--or won't--do it Why? It's hard. Rule 4: Deliver Legal Work That Change the Way Clients Think About Lawyers. From our annoying-but-true 12 Rules. Note: Blase, our happy waitress below, is a night law student. She is going to graduate from law school soon. She's a fine student. Through persistence, charm and the way she talks about real life, she will land a position as an associate at your law firm, inadvertantly make you look bad at your job, and generally eat your lunch. She gets it. She wants it. And most lawyers, even at fine firms, are pretty easy to beat. Nice people--but no guts, no gospel, and no plan. But Blase will surprise first co-workers and then clients with her work, her energy, and her Moxie.

Have a nice day.


Posted by Rob Bodine at October 1, 2009 11:59 PM


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