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December 07, 2009

The Client's Stock Price Today?

The Client, it seems, actually wants you to know him, her or it. Take time out to learn the stock price, industry, day-to-day culture, players and overall goals of your client. Visit offices and plants. Don't charge for it.

Associates in particular need to develop the habit of finding out about and keeping up with clients and their trials and tribulations in and out of the areas they are working in. Learn about your client--but keep learning about it. No, a Google search twice a year won't cut it. Devise a system to keep abreast.

The above is from past discussions about "Rule 7: Know the Client", in our annoying-but-correct 12 Rules of Client Service. Do honor--and keep--good clients by knowing them, and knowing them well. Start there.

It's not about the lawyers, and not about the law firms. Never was. Attorneys, in the U.S. especially, are a dime a dozen. Just not that big a deal.

You signed up to serve. Get used to it. Know the client.

Posted by JD Hull at December 7, 2009 11:20 PM

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