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August 30, 2010
R. D. Lewis: Getting Cross-Border Smarts.
So what happens when Americans do business with the English? English trading with Germans? Or Germans with Japanese? Why do the Spanish and Finns view the concept of a written contract so differently?
Buy it, read it, refer to it and link to the blog. When Cultures Collide (Nicholas Brealey 3d edition), by Richard D. Lewis, is our favorite book on doing business internationally. We've been gushing over it for years at WAC? and Hull McGuire. Practical, expert, non-touchy-feely advice by a man who studied and consulted on international business before it was cool. First published in 1996. Well-written, often very funny. We've bought about 10 copies over the years. If there is ever a movie version, we'll stand in line to get tickets.
Posted by Holden Oliver (Kitzbühel Desk) at August 30, 2010 11:59 PM