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February 11, 2011

The Customer Experience: Thinking Like a Customer on Costs.

Ask an associate lawyer or paralegal what a "profit" is. You will get two kinds of answers. Both answers are "correct" but neither of the answers helps anyone in your firm think like the client.

Think Like the Client--Help Control Costs is Rule Eight. It's from our annoying and opinionated but accurate and soulful 12 Rules.


J.P. Morgan (1837-1913) was cheap, rich, annoying, opinionated, and controversial. But he knew want clients and customers wanted.

Posted by JD Hull at February 11, 2011 12:00 AM


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