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December 01, 2011

Breaking law firm news: "It's about you--not about us..."

On Sunday night I was at once encouraged and amused to see at Reagan National Airport (DCA) a corridor advertisement placed by an American law firm with a bold, triumphant and "innovative" reminder. Apparently addressed to Prospective Clients Everywhere, the ad proclaimed, in effect, that Clients, Not Lawyers, are the Main Event, i.e., "hey, we're your friends--we're not like the others". Well, bravo to that firm. But should it take centuries for the legal profession to catch on that lawyering is never about lawyers? Why a reminder about the most basic fact of the profession? Our Roman friend Cicero argued his first case on behalf of a charge or "client" over 2,000 years ago. Are we ever going to get it?

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"Young Cicero Reading", Vincenzo Foppa (1464).

Posted by JD Hull at December 1, 2011 03:38 PM


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