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December 14, 2011
5 Things Savvy Clients Want.
1. Quarterbacks. Not mechanics and generic dweebs.
2. Value. Not reduced rates.
3. Verve. Not risk aversion.
4. Straight Talk. Not lawyer-accountant wank-speak.
5. Sane Writing. No typing with a lisp, either.
Lord Chief Justice John ("Pompous") Popham, 1603.
Posted by Holden Oliver (Kitzbühel Desk) at December 14, 2011 11:25 PM
Comments
J.D.
On Structure of the Professional Service Firm
Someone recently directed my attention to the November 2011 issue of Inc. magazine, page 86 if you invest in a hard copy at the airport.
The article is a great great piece about structure at The Richards Group, the big AD agency. Oh how I wish I could learn how others service clients.
Anyway, a hell of an article with lots of ideas for your shop.
Love this line, "Creativity doesn't need a must. It needs a drill sergeant."
If you have baggers or other associates, give them your used copy after the New Year.
All my best, Peace and Prosperity.
Moe
Posted by: Moe Levine at December 14, 2011 04:26 PM
I'm interested, Moe. I will get that Inc. issue.
Posted by: Dan Hull at December 16, 2011 06:46 PM