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April 19, 2012

Don't compete on price. Don't compete on price now--or any other time.

In this economy, the great corporate clients we always wanted at our mid-sized firm will now come to us for our lower rates. They will never leave us. There will be Sweetness, Light and Good Crops.

--An over-served lawyer at an American pub named "Trevor" we know said this, more or less, just last night.

No. Probably not. No. Not ever. Right now, it's tempting--but resist the urge to lure new clients with lower price or rates. Clients who come to you for price will leave you for price. Think about value first, price second.

Above: "Trevor", sober. Is "Trevor" supposed to be a real male name?

Posted by Holden Oliver (Kitzb├╝hel Desk) at April 19, 2012 12:23 AM


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