April 20, 2012
What happens when you think on your own, anyway?
At Saatchi & Saatchi, Paul Arden's ad campaigns changed everything for British Airways.
Posted by JD Hull at April 20, 2012 11:50 PM
Great ad - I remember it well - but it only took one piece of appallingly bad customer service from them to destroy all the good it did as far as I was concerned. There's a lesson there.
Posted by: Peter Groves at April 20, 2012 02:50 AM