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June 06, 2012
First, I look at the purse: Customer costs are your problem, too, Jack.
And while we're on the subject, since when was "partner" a verb, anyway? So are you really partnering with your customer or client--or is all that just another hollow note in your firm's marketing song-and-dance? See Rule 8, from our compelling yet irritating 12 Rules of Client Service, on other people's money.
Posted by Holden Oliver (Kitzbühel Desk) at June 6, 2012 12:00 AM