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November 02, 2012
Want a Customer Experience Ph.D.? Find a Local Store or Restaurant with Lines Out the Door.
Because at those shops and eateries, they are doing something very right. They have either (1) products and food that are excellent or (2) an atmosphere or level of customer/client engagement that is genuine and makes people want to be there over and over again. Sometimes, if rarely, those places have both great products or services and great customer attention. So check for local retail players with lines out the front door. And when you find these places, no matter what business you are in, tell your employees to check out these places and report back to you about what they are seeing. This is not a new idea. It's a common sense and very pedestrian idea. But you can apply local retail successes to any professional services business. But it takes work. A bit of imagination. And all your partners and employees have to be on board. Every single co-worker.
Primanti Brothers in Pittsburgh's Strip District
Posted by JD Hull at November 2, 2012 01:16 PM