February 16, 2013
The Customer Experience: In services, don't compete on price.
No matter how your firm bills--hourly, "value", flat, hybrid, blending, or whatever--don't lower the price for your firm's services, especially for new clients or to attract work. Don't lower rates, don't change anything. If a client comes to your firm for price alone, it will leave your firm for price alone. Special recession fun mental health tip: if a new client comes your way and demands a "discount", it is likely both unsophisticated and a spectacular pain in the ass. Refer it to that firm down the street you just never liked.
Posted by Holden Oliver (Kitzbühel Desk) at February 16, 2013 04:18 AM