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December 19, 2013

Don't compete on price. Don't compete on price.

In this economy, the great corporate clients we always wanted at our mid-sized firm will now come to us for our lower rates. They will never leave us. There will be Sweetness, Light and Good Crops.

--An over-served lawyer, Trevor, at an American last night.

No. Probably not. No. Not ever. Right now, it's tempting--but resist the urge to lure new clients with lower price or rates. Clients who come to you for price will leave you for price. Think about value first, price second.

Above: Trevor sober.

Posted by Holden Oliver (Kitzb├╝hel Desk) at December 19, 2013 12:23 AM


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