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November 30, 2006

Tell me again: GCs want what?

Corporate counsel keep telling us, pretty consistently, what they want from my firm and yours. It's trust, value and a willingness, to echo my friend Colin Samuels, to "put skin in the game". Good GCs don't like risk-averse weenies; they want to know what you think, and whether you'll be willing to take a hit with them. See this nice post and interview excerpts from Amy Campbell's Web Log, called "What Drives Corporate Counsel in Their Relationship with Outside Counsel?". And a quick note here that my friend Patrick Lamb and Hildebrandt International were kind enough to invite me to be on a truly blue-ribbon panel of bloggers and thinkers for the 14th Annual Marketing Partner Forum on January 25th, 2007. We'll discuss how modern technology can help meet the needs of general counsel, and how to reinforce existing relationships and generate new leads using technology. The panel includes Thomas Baldwin, Larry Bodine, David Bowerman, Dennis Kennedy, Pat Lamb, and J. Craig Williams.

Posted by JD Hull at November 30, 2006 03:18 AM

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