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May 30, 2018

Clients want excellent--not perfect. Excellent is way harder.

Clients 99.5% of the time are not paying you to be perfect. Clients don't want perfect. In the rare instances they do want perfect, they will let you know. So clients want excellent. Be excellent, not perfect. See, e.g., "Rule 10: Be Accurate, Thorough and Timely--But Not Perfect" of our world-famous and irritating but life-changing 12 Rules of Client Service.

Perfectionism: The horror, the horror. Above: Martin Sheen in Apocalypse Now (photo: Miramax).

Posted by JD Hull at May 30, 2018 12:30 AM


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