March 29, 2006
Your Brochure: A Detail, A Tool--But Not a Marketing or Client Communications Strategy.
Nathan Burke and Tom Kane have fine, sane recent posts on this. So does Seth Godin, who started them off. In these 3 posts there's a message from real experts and probably all you will ever need to know on the subject. In short, do have a good one ready to go--even an interesting, provocative one--and send it when you are asked to send it. Not having a brochure is an omission you indulge at your peril. Just don't count on a brochure as effective marketing or real client communications. Personally, I don't put that much stock in them either--but we have them ready to go. They are always there. And I am a little concerned when another lawyer who wants me to help sell his or her firm tells me they don't have one but that they "can whip one one up pretty fast". How serious and skillful about marketing and selling could such lawyers really be?
Posted by JD Hull at March 29, 2006 09:07 AM