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July 07, 2006

Tom Kane's Top Ten Client Getters and Keepers.

American client-centric blogs seem to be on a big roll. At his The Legal Marketing Blog, Tom Kane reprises his Top Ten Marketing Tips, with a link to each tip if you go to his post. These tips make way too much sense. Tom gets that doing a great job for clients and marketing work together--that, in fact, they are really part of the same thing. He starts with the existing client, the asset you already have, and builds on it. Note how (1) getting, (2) keeping and (3) servicing good clients are part of same seamless exercise:

10 – Be Active In Organizations
9 – Networking With Super-Connectors
8 – Take A Reporter To Lunch
7 – Write Articles of Interest
6 – Talk It Up With More Speaks
5 – Communicate Often
4 – Offer To Make Proposal
3 – Seek Client Feedback Often
2 – Entertain Your Client
1 – Visit Your Clients

Posted by JD Hull at July 7, 2006 05:54 PM


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