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September 23, 2006
Clients, the New World, and Getting Off Your Damn Knees.
Let's review. This blog, "What About Clients?", is about just three (3) simple ideas:
1. Real Service. Corporate clients all over the world are underserved and not happy. You can change that. But client service, like practicing law correctly, is very hard. You need to work at it.
2. International. In short, American lawyers need to meet lawyers and clients from other countries.
3. The New Muscle Boutiques. Or "Give Me Your Tired, Your Rich Abused Fortune 500 Clients". Boutique firms with top legal talent in the Americas, Europe and Asia are still bottom feeding. Unless your firm is doing a quality-of-life experiment, or trying to make law practice easy and not stimulating, you should be actively pitching to and stealing BigLaw clients. Get off your knees, get a grip. It's okay, we live in a free markets world. Just keep your rates high and your services superb.
Posted by JD Hull at September 23, 2006 11:48 PM
Comments
Mr. Hull---
am giving thoughts to a blog---like yours---
however, when I page through it seems like traffic on most sites is down, fewer and fewer comments
said differently, has having a blog helped you in any tangible way, save for the great piece on Clinton?
Posted by: Conrad Ray at September 22, 2006 06:48 PM
Conrad: Yes, it's helped me convince clients (mainly GCs) I already have that my firm is as serious about real client service for large and high-end corporate clients as we say we are. We send them posts, but infrequently, just enough to let them know we are passionate about these issues. It's added to our firm's credibility in that way. It's also helped me organize my thoughts on service, and a couple of publishers said "book, perhaps?", in which I currently have no time or interest in pursuing. I'm a lawyer, and I work hard. Further, I have met some great people and lawyers who can help me with the clients I already have. Especially some lawyers, writers and business people abroad, like in western Europe, where I spend some work time as it is and often need elite help. Finally, I just like to write. And write about where the profession is going (some very new but exciting "places", I think). But you can't blog just to get the clients you don't already have--frankly, I am not interested in clients who have time to read blogs, and we don't represent individuals. Me and mine hunt for "griz". The blog is for very general marketing, networking, trading ideas and fun. Maybe meeting women, too. Jury's still out on that one. Dan
PS Most of the activity is not in the comments. No one reads them but the posters and commenters. The "action" is in getting other people, especially on an international scale, to notice your ideas and posts and write about them. And it also helps to be a little weird, I guess.
Posted by: Dan Hull at September 22, 2006 07:47 PM
Great ideas. Hugely valuable blog. Keep up the great work.
Posted by: China Law Blog at September 24, 2006 08:43 AM