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January 10, 2007

So how does your office hit your clients?

"How your office looks to your customers" is not a pedestrian subject. Your firm's offices, especially the part the client sees and hears in the first 60 seconds after arrival, says a lot about your firm. And we are so used to seeing the commons areas of our firms that we never see them as the client does. We don't see changes, unfriendly oddities, signals of disorganization and chaos; the client always does, right down to the magazines you lay out out, what you hang on the walls, the sound of the phones, and what passing office workers say and do. See Ann Macaulay's "Making Your Law Office Client-Friendly" at the Canadian Bar Association's Client Services CBA Practice Link.

Posted by JD Hull at January 10, 2007 08:53 PM


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