« "Get lean, get talented and hunt BigClients". | Main | Redux: Deming's 14 Points »

February 05, 2007

Luntz's Words That Work: Orwellian, Machiavellian or just a tool?

It's likely all three and I am going to buy it. It appears to be a book for anyone who pitches and persuades. Republican consultant and pollster Frank Luntz has written Words That Work: It's Not What You Say, It's What People Hear, which is already controversial (see here, here , here, and here) on the power of words. But it's not a "Republican" book. Luntz advises politicians on the language they should use to win elections and promote their policies. Luntz is all over the media--and there's no stopping him. So far the book sounds worthwhile--even when the detractors sound off.

Posted by JD Hull at February 5, 2007 10:02 AM


Post a comment

Thanks for signing in, . Now you can comment. (sign out)

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)

Remember me?