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January 12, 2008
Get out of the Yellow Pages now.
It may sound counter-intuitive, but we continue to believe that the "Yellow Pages" and anything like it--i.e., people look up "lawyers" who do "[specialty]" and call your firm--brings on the worst possible headaches (and clients) for anyone who is doing or wants to do work for good companies. Even inexpensive name-specialty-phone number ads yield more trouble than they are worth. If you want sophisticated clients--and not "price-shoppers" who see lawyers as providing fungible services or commodities--unlist yourselves. But stay in the White Pages so clients who already know or have heard of you can find you.
Posted by Holden Oliver at January 12, 2008 12:00 AM