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November 19, 2008

A client's costs: it's your problem, too.

"Rule Eight: Think Like the Client--Help Control Costs". There are three steps here. First, realize you have a conflict ($) in following this rule. Second, think about any client who knows you want long-term work. Third, ask yourself: are you a "trusted advisor" or not? Or is the client conciliere overture you float out there just noise and BS for websites, blogs and press releases? If a client knows you want a long-term relationship, and you convey that in action, it will trust you to save it money--and you will.

Posted by Holden Oliver at November 19, 2008 08:05 PM

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