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April 25, 2012

5 Things Savvy Clients Want.

1. Quarterbacks. Not mechanics and generic dweebs.

2. Value. Not reduced rates.

3. Verve. Not risk aversion.

4. Straight Talk. Not lawyer-accountant wank-speak.

5. Sane Writing. No typing with a lisp, either.


Lord Chief Justice John ("Pompous") Popham, 1603.

Posted by Holden Oliver (Kitzb├╝hel Desk) at April 25, 2012 01:00 AM


I'm curious as to what you mean by value, if it's not reduced rates.

By the way, I enjoy your blog and am a long-time reader.

Posted by: Melody Wirz at April 25, 2012 08:43 AM

Well, think about it a while, Melody:

1. If a client comes to you for price, it will leave you for price.

2. You want repeat biz, right? What both "money things" and "non-money things" are part of Value?

And, hey, thanks for reading. Think we have almost 4 longtime readers now...:)

Posted by: Dan Hull at April 25, 2012 06:15 PM

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