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May 07, 2012
One possible business model: Choose your clients. Research them. Snipe.
Read at Simple Justice Scott Greenfield's masterfully-titled post "The Message of 500 Clients". And then read my comment:
Stick a fork in Hull McGuire PC. As Scott well knows, on clients, we snipe. We choose. We go after at most 2 new clients a year after we research them like you would research a stock. We consider it a success if we get one of them as a client in 18 months after the first face-to-face meeting. The rest is repeat biz. Rather be a street person than market or practice any other way. Just one possible way to look at volume in clients.
500-Clients Specimen.
Posted by JD Hull at May 7, 2012 06:15 PM
Comments
If your practice is based on representing ordinary human beings rather than large corporations, this approach is utterly impossible and ludicrous to consider. We try to screen prospective personal injury and wrongful death clients in order to represent only decedent human beings with meritorious cases. However, the fact is that we have to replace our entire client base roughly every 18 to 24 months.
Posted by: Ken at May 6, 2012 07:05 PM
Ken, I agree with you. Great. But please note the title of our post. And then note that this blog is about quality clients for quality lawyers. We've been writing about what we think a "client" is for 7 years. Someone big enough to have at least 3 inside counsel and smart and sophisticated enough to gauge if we are any good at what we do. We applaud you. Someone must do what you do. And it's very hard work. But we'd rather sell women's shoes.
Posted by: Dan Hull at May 6, 2012 07:14 PM