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July 25, 2012

Rule Seven: Know Thy Customer, Jack.

You're a Servant, Jack: Whatever your client does, find out about it. Find out in 3-D.

Rule Seven is from our wise, world-famous, tortuous and highly irritating 12 Rules which make their appearance here in some form roughly 50 times a year. Excerpt from Rule Seven:

The client, it seems, actually wants you to know him, her or it. Take time out to learn the stock price, industry, day-to-day culture, players and overall goals of your client. Visit their offices and plants.

Do it free of charge.

Associates in particular need to develop the habit of finding out about and keeping up with clients and their trials and tribulations in and out of the areas you are working in. Learn about your client--and keep learning about it.

Devise a system to keep abreast.

Posted by Holden Oliver (Kitzbühel Desk) at July 25, 2012 01:00 AM


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