February 05, 2013
The Customer Experience: Don't Make Clients Guess.
Bombard, Copy and Confirm. Do that in Real Time. See Rule Five in our annoying but failsafe 12 Rules. Not everyone agrees with this one. If, of course, the client wants something different, do that. Adjust. But if you work hard at consistently informing clients of everything as things happens, you probably can't lose. In short, provide a real-time experience for customers: what you are thinking, planning and doing. It's harder to pull this off than it sounds, too. You must make it a habit.
Posted by Holden Oliver (Kitzbühel Desk) at February 5, 2013 11:58 PM