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December 02, 2021

Rule 6: When You Work, You Are Marketing.

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When you work, you are marketing. You are constantly sending the customer small but powerful ads. Rule Six comes from our hopelessly arrogant and deeply infuriating but consistently right, practical, and world-famous 12 Rules of Client Service.

Posted by Holden Oliver (Kitzbühel Desk) at 11:59 PM | Comments (0)

12 Rules of Client Service

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1. Represent only clients you like.

2. The client is the main event.

3. Make sure everyone in your firm knows the client is the main event.

4. Deliver legal work that changes the way clients think about lawyers.

5. Over-communicate: bombard, copy and confirm.

6. When you work, you are marketing.

7. Know the client.

8. Think like the client--help control costs.

9. Be there for clients--24/7.

10. Be accurate, thorough and timely--but not perfect.

11. Treat each co-worker like he or she is your best client.

12. Have fun.

Copyright 2006-2020 John Daniel Hull. All Rights Reserved.

Posted by JD Hull at 03:59 AM | Comments (0)